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为了你旅途中有 WiFi,Google 和腾讯都在酝酿干点事儿

在推广 WiFi 这件事上,Google 应该是大公司里最积极的一家了。除了让自家的热气球满世界跑,让偏远地区的人们接入高速网络之外,现在他们又将目光瞄向了机上 WiFi 系统。

(图片来自:Bloomberg)

彭博社近日爆出一则消息,称 Google 正在和诺基亚谈判,想收购对方的机上宽带技术,借此触达更多用户。知情人士称谈判进展顺利,预计很快将达成协议。

Google 看中的是诺基亚的技术能够提供比现有的机上 WiFi 更快的速度。

比起 5G 通讯设备,诺基亚在机上联网方面的研发并不太为人所知。诺基亚的官网介绍了他们名为 LTE A2G 的机上 WiFi 通讯技术,这是一套基于蜂窝网络的系统,可在飞机和地面之间建立直接连接,而无需借助卫星传递信号,实现机上高速上网。

多年以来,机上 WiFi 的消费需求一直存在,但受技术和成本限制,网速不稳定、流量限制、收费昂贵等,其体验一直无法令人满意,但这显然也是机会所在。

彭博社指出,Google 若进军机上 WiFi 业务,对于该领域的头号玩家 Gogo 将是一大威胁,后者是美国多家航空公司的机上 WiFi 供应商。

我们在《关于坐飞机上网,你需要知道的二三事》一文中提到过,目前国际上主流的航司大多提供了收费的机上 WiFi 服务,但我国航司在这方面的进展较为缓慢。

民航大数据研究院的统计数据显示,截至 2016 年 8 月,国内拥有机上 WiFi 服务的航司共有 9 家,其中还包括只能访问指定页面的局域网,而除祥鹏航空外,另外 8 家的 WiFi 航班覆盖率均在 5% 以下,而真正使用空地互联技术的只有三大航和海南航空、厦门航空等极少数航司。

即使是机上 WiFi 覆盖率最高的东航,每个航班可以上网的名额也只有 100 个,并对网速有所限制;南航作为国内枢纽数量最多、覆盖最广的航空公司,能够提供上网服务的航线也不超过 10 条。

不过,随着今年年初各大航司相继解除飞机上不得使用手机的禁令,乘客对于机上 WiFi 的需求势必会越来越大,布局机上 WiFi 将成为航司今后工作的重点,也不失为 WiFi 供应商们的好机会。

(图片来自:Deutsche Bahn

想要进入公共交通领域移动 WiFi 市场的互联网公司不只 Google 一家,腾讯也在酝酿着大动作。腾讯互联网+副总裁张巍向媒体透露,他们将参与动车网络科技有限公司的股权招标,后者是中国铁路总公司唯一指定的高铁 Wi-Fi 运营公司,京沪高铁复兴号动车组已经实现了 WiFi 全覆盖。

近年来腾讯一直在寻求从线下获取流量,而高铁 WiFi 无疑是一个极好的流量获取渠道。不过,看中这块大蛋糕的也不只有腾讯,老对手阿里同样虎视眈眈。去年中铁总高层曾访问阿里巴巴集团总部时,就表示过与阿里在高铁 WiFi 合作方面的愿意。

看起来,公共交通工具上的 WiFi,或许会是互联网巨头们又一争相抢夺的流量入口。

题图来自:The News International

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